Before we dive straight into the topic of discussion on the new ideas on improving SEO ranking let’s look at what an SEO is and how the process takes place. SEO in other terms is Search Engine Optimize. SEO is the process of affecting the online visibility of a website or a web page through a web search engine’s unpaid results – also known as organic results. Although trying to understand SEO might seem like it is a complicated task it is quite simple to understand. Here’s a quick break down of SEOs before we jump into the new ideas to improve your SEO through keyword ranking and Google ranking.
To break it down to its simplest form SEO is the basic matching of information of your website, products and services in line with what people search for. The most prominent and reputed search engines like Google, Yahoo and Bing have primary search results where web pages and other content listings based on one’s location is ranked and displayed on which is in line with the customers keyed in words.
SEO has been evolving but at the initial stages all one had to do to be at the top of the keyword ranking was by continuous adding of keywords all over the website and it did the job diminishing the credibility of SEO as options were displayed based on repetition and not quality content.
What have your moves been so far to improve your websites Google ranking? The information below might seem like you are aware of this as it is the basics of SEO ranking but it also gives ideas and instructions on how you could enhance its basic abilities in increasing your Google ranking through keyword ranking and other options.
Up-to-date & high-quality content
The main derivative to your Google ranking would be content, quality content in any form. You might assume that your website has the state of the art content as you invested time, finances, energy and expert designers to work on it and this was done during the inception of your business a couple of years ago? With the constant race to be at the top of Google ranking how would your web site be relevant to the current demands.
No wonder your Google ranking is comparatively low. In order to stay at the top of the game, one is required to make constant modifications to your website in order to stay relevant. Below are the key factors of how high-quality content would enhance your Google ranking.
Blogs
We are all aware of the main purpose of a blog is due to the relevance of keywords in association to your products and services offered causing your keyword ranking to bring you the good fortune of staying at the top. But why not adopt the attitude to diligently pay keen attention to not just state the facts by repetition of keywords although necessary but instead add a bit of meaning to it that would cause your customers to develop a keen sense of curiosity to read your articles.
Therefore, posting quality content while we are in the race acing the keyword ranking game would definitely be a win-win situation.
Video Content
Recent studies have shown that video marketing has taken over digital marketing and it is one of the main areas you should work on to bring about high Google ranking for your websites. It is a fact that about 55% of people on view videos every single day through various modes of mass media and digital marketing outlets such as social media sites and YouTube.
That is half the trouble covered to bring your company amongst the top of the Google rankings. The use of vivid graphics and creative ideas to bring out the best of all that your business has to offer would only bring it to the top of the list.
Systematic organization of web page
The most trending and satisfying concept that is accepted worldwide would be the idea of minimalism. If your website follows this ideology of neat, crisp and clear content it would be rather pleasing to the eye.
There is no need for sharing too much information on all that your business has to offer. Limited and accurate details relevant to the context would make better content than an overcrowded landing page.
Keywords
With SEO, keywords are the most important factors. It is all about the keywords in SEO. When something such as keywords plays such an important role in defining your keyword ranking then much thought should be put into it. If you have unique services to offer and with limited exposure in the market who could offer these services then keywords will work in your favour.
Choose your keywords wisely. Based on the analysis you receive on the number of clicks to your website, you can make changes to suit your best needs. The above-mentioned ideas are facts that could have crossed your mind but how many of you have applied these concepts to your business? Follow the above tips diligently and watch your Google ranking stay at the top.
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